You’re about to learn a simple secret that will make your holistic health message more powerful. You’ll instantly have more authority in your voice, all because you’ve applied this one cool editing trick.
When writing health content for your tribe that’s designed to convince them of your expertise, you don’t want to plant little seeds of doubt along the way. You want to convey your expert status. You want to command respect. You want to inspire engagement.
That’s why you should:
Say what you believe. Just don’t say that you believe it.
Say what you think. Just don’t tell us you’re thinking.
Take these common examples:
I believe that a healthy body leads to a healthy mind.
When it comes to your daily wellness practice, I think meditation should be at the top of your list.
Instead of cooking the goodness out of your leafy greens, my feeling is that it’s good to sometimes blend them up with fruit and drink them raw.
It’s not that these statements are inherently wrong or flawed. But your blog post or newsletter will be so much more powerful when you remove them.
See for yourself:
A healthy body leads to a healthy mind.
When it comes to your daily wellness practice, meditation should be at the top of your list.
Instead of cooking the goodness out of your leafy greens, blend them up with fruit and drink them raw.
Not only does this simple edit give your message more authority, it removes fluff and padding so the result is much tighter. It’s more direct. It’s even easier to read.
Why does it work?
There is some subtle psychology at work here. Phrases like I believe, I think and I feel automatically imply that we’re looking at one person’s opinion. When you take them away, your message sounds more like a widely accepted truth – one that doesn’t even bear discussion, because it’s just the way things are. When you deliver your message as if it’s fact or truth, your audience will instantly feel its power.
I believe, I think and I feel weaken your content because they are qualifiers. It’s as if you’re saying, “Here’s my message, but it comes with the caveat that this is just what I think and it may not necessarily be true to you.” That’s not what you want. You want to get your point across in a way that convinces, inspires and engages.
Of course, there are times when sharing what you believe, think and feel are appropriate:
- When you’re writing personal content, such as your story
- When you’re refuting another person’s point of view
- When your topic is sensitive or controversial and you don’t want to be seen as dispersing unqualified advice.
Try it today
Review some of your web content, emails and newsletters and see if there are any instances of I believe, I think or I feel. Get rid of them. Does your voice feel stronger? Is your message loud and clear?
Do this regularly until it’s habitual. Not only will your tribe align themselves with you more fiercely, you’ll also develop greater confidence in your voice, your writing and your message.
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